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Three Steps to Writing a Killer Job Ad

HRCI Continuing Education Credit

Credit Type: 1-Hour of General Credit
The key to ensuring you hire the best fit for your open positions involves getting as many qualified job seekers to apply for your job openings as possible. And in today’s virtually dominated world, that’s no easy feat. Many of the traditional Corporate Recruiting methods used to assemble a quality applicant pool have become outdated in our modern tech-savvy domain. Angie will help bridge the gap between HR compliance and qualified applicants by providing a general overview of the job board optimization process as well as outlining the three key components to writing a killer job posting.


  1. Discuss the difference between a job board and a job aggregator.
  2. Create a job ad that specifically caters to each medium.
  3. Identify the three major components to ensuring your job ad reaches the widest online applicant audience.
  4. Understand the importance of tracking and identify essential job ad/career site conversion metrics that encompass transforming your job seeker to a job applicant.

HR Webinar Presenter

Angie Rupp

Angie is a writer who specializes in the HR industry. Her work includes: creating HR Continuing Education topics/material, hiring optimization blog posts, and recruiting articles. She worked as a Corporate Recruiter and Employment Specialist for a number of years at UPS which provided some distinct insight into the evolving world of HR. She currently works as a staff writer at ApplicantPro where she writes optimized web content, HRCI topic material, blog posts, HR articles, and a book about how to become a tech-savvy and efficient hiring expert.