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Employer Branding – Separating the Hype from the Heft

HRCI Continuing Education Credit

Credit Type: 1-Hour of General Credit
Employer Branding is all the buzz in HR circles. But what is it, really? And more importantly, why should HR Professionals care? Ryan will help to dispel some of the mystery surrounding this somewhat obscure concept by sharing with you practical and easy-to-implement methods for transforming your reputation as an employer from one of lack, to one of luster. Don’t miss the opportunity to attract an endless supply of qualified applicants for your open positions by selling your employee climate the right way.


  1. Learn what your employees really think about you with feedback forums on Glassdoor.com and Indeed.com.
  2. Pinpoint what your organization’s strengths are and how to sell that image to job seekers.
  3. Understand how your employee’s/applicant’s perception of you affects sales and your overall company branding.

HR Webinar Presenter

Ryan Kohler

Ryan has an MBA from Southern Utah University and specializes in web-based marketing which provides him with a unique perspective when it comes to hiring optimization and management. His internet expertise helps transform outdated business models by using online tools to maximize efficiency and ROI potential. Ryan’s the CEO of JobMatch LLC, makers of iApplicants and ApplicantPro, easy to use hiring software that has simplified and optimized the hiring process for over 2000 companies and HR Professionals. He also provides employment consulting specializing in the service industry.

He became an HRCI Approved Provider in 2013 after he realized the value in empowering HR Professionals to become more technical by teaching them to think more like an Internet Marketer and to apply those skills to hiring. Because Ryan’s an entrepreneur and owns a business that involves working with thousands of HR folks, he understands what it takes to bridge the gap between an organization’s vision and the goals of HR. He uses this knowledge and experience to help make HR more strategic by conducting weekly, free webinars that provide HRCI Continuing Education credit and by presenting at SHRM events around the country.